// our advantages
Why this model wins on economics
Three things a business feels immediately — and five more that explain why the price can stay where it is.
Available
The exact word you want is still open. Nobody has been squatting a brand-new namespace for twenty-five years, so your real name — not a hyphenated compromise — is what you get.
Affordable
A flat ₹999 a year, forever, where comparable keyword extensions run ₹4,000–₹10,000 annually. Same registry stack, a tenth of the bill.
Clear
The middle word says what the business does. A customer reads brand, then trade, then category — intent is delivered before the click, on a screen, a signboard or a QR sticker.
// read it side by side
One long word, or three readable parts
// crammed into one word
annapurnapurevegrestaurant.com
- · Reads as one long blur — where does the brand end?
- · Nothing tells a stranger what the business does
- · Easy to mistype, easy to scroll past in a list
// read in one glance
annapurna.pureveg.restaurant
- · The dots do the work: brand, trade, category
- · A stranger knows it's a pure veg restaurant before clicking
- · Says the keywords people actually search for
// the economics, tap to open
Where the price advantage comes from
Put together: unlimited supply, no sunk fee to recover, and no cross-border leg on the sale. That is the whole reason a readable, sector-specific address can cost ₹999 instead of ₹10,000.
// our mission
Make address space work for business
Any business, anywhere, at any size, should be able to hold a name that is affordable, actually available and readable at a glance. Four goals we hold ourselves to:
goal 01
Reduce the dominance of .com — it leads only because it got there first, not because it serves the customer better.
goal 02
Grow real adoption of the newer keyword extensions by making them reachable through our namespaces.
goal 03
Give every end user a clear, readable namespace at a price they can renew without thinking twice.
goal 04
Get every business online — including the ones that never made it past a price tag.
// two things worth knowing
why now
Nobody types web addresses anymore
Customers find you through a search result, a maps listing, a WhatsApp forward, an Instagram bio or a QR code. They read your address for half a second and decide whether to tap it. A name no longer has to be short to type — it has to be instantly readable at a glance.
outcome
Money back into the industry
The gap between a keyword-extension renewal and our flat price is not a discount — it is working capital that stays inside the sector and can be redeployed into websites, menus, booking tools, staff training and local marketing.
// why the clear name got expensive
legacy
.com had a 40-year head start
.com was one of the original extensions delegated in 1985, long before auctions or application fees existed. It carries no acquisition cost to recover and sells at enormous volume, which is why almost every business compromises into it — however crammed the resulting string is.
entry cost
The new extensions paid to exist
In ICANN's 2012 round each application carried a US$185,000 evaluation fee before a single name was sold, on top of registry infrastructure, escrow and ongoing fees. Contested strings then went to auction, with winning bids running into tens of millions — .web alone went for US$135 million. The keyword extensions we sit alongside each paid millions to secure the string itself.
consequence
Someone has to repay that
A registry that spent millions on a string cannot price it like .com, so the cost comes back as ₹3,200–₹8,600 renewals on names like .restaurant, .salon and .cleaning. Small businesses see the price, retreat to .com, and the readable address stays out of reach.
// where this is going
Fuel digital adoption
Bring the businesses that never got online — the neighbourhood clinic, the two-chair salon, the single-branch school — onto a name they can afford to keep for a decade. India first, then the same pattern worldwide.
A unique, branded identity for everyone
Your trade name standing on its own, in front of the category you actually work in. Not a hyphenated leftover, not a number bolted on the end.
Namespaces as trusted address space
Registry-grade infrastructure with WHOIS/RDAP records, SSL and Public Suffix List handling, so a namespace name behaves exactly like any other domain everywhere it is used.
Clarity as the default
A web where the address itself tells you who you are dealing with and what they do — before you ever click.