It works exactly like any other domain — same registrars, same padlock, same Google. The difference is you can actually get the name you want, for about a tenth of the price, and anyone can read it at a glance. Six plain reasons below.
Try booking the .com with your shop's name in it. It went years ago. What is left is a longer version, a hyphen, a spelling mistake, or a price with five zeros. With us the plain name is free again, because the trade word sits after your name instead of being stuffed inside it.
The .com you can get is usually your name glued to your trade: sangeethavegrestaurant.com. Now nobody can see where the brand ends. Written as sangeetha.veg.restaurant, the brand stands alone and the trade simply follows it — the way you would say it out loud.
A name ending in .restaurant or .school costs about ₹9,540/year, every year, and renewal prices only move upward. For one restaurant, a tuition centre or a two-doctor clinic that is a bill that comes back every year and brings in nothing extra. Ours is a flat ₹999/year at launch and at renewal.
Each namespace covers one trade only, so the obvious names have not been grabbed yet. The name on your signboard is most likely available right now — no auction, no broker, no bargaining. First come, one price.
People find you through Google, Maps, a QR code on the table, a WhatsApp forward or a link in your bio — they tap, they do not type. So your address no longer has to be short. It has to be readable in one glance, and that is exactly what a namespace does.
Kannan's Unisex Salon becomes kannans.unisex.salon. Sangeetha Veg Restaurant becomes sangeetha.veg.restaurant. The address matches the GST name, the signboard, the menu and how customers already say it out loud — instead of borrowing external branding from a .com.
Take the name already on the signboard and see what each option forces you to write.
Sangeetha Veg Restaurant
sangeethavegrestaurant.com
sangeetha.veg.restaurant
Three words on the signboard become three segments in the address.
Anitha Homeopathy Clinic
anithahomeopathyclinic.com
anitha.homeopathy.clinic
Patients searching for homeopathy see the discipline in the address itself.
Kottakkal Ayurvedic Hospital
kottakkalayurvedahospital.com
kottakkal.ayurvedic.hospital
"Ayurvedic hospital" is the trust signal — it should not be buried in a long string.
Sri Rama Vidyalaya
srirmavidyalaya.com (misspelt, the good one is taken)
srirama.vidyalaya.school
No hyphen, no misspelling, and parents instantly know it is a school.
Paradise Biryani House
paradisebiryanihouse.com
paradise.biryani.restaurant
The category customers actually crave is right there in the name.
Kannan's Unisex Salon
kannansunisexsalon.com
kannans.unisex.salon
Matches how customers already say it out loud.
Anand Panchakarma Centre
anandpanchakarmacentre.com
anand.panchkarma.clinic
A therapy-specific namespace does the marketing for you.
Vellore Multi-Speciality Hospital
vellore-multispecialityhospital.com
vellore.multispeciality.hospital
Hospital, speciality and city legible in one glance on an ambulance or a board.
Both are easy to type. Only one is easy to see — on a QR code, a shopfront, a WhatsApp link or an AI answer.
sangeethavegrestaurant.com
sangeetha.veg.restaurant
| .com | gTLD | Namespace | |
|---|---|---|---|
| Short, exact name still available | Rarely | Sometimes | Usually |
| Yearly price | ₹900 – ₹1,20,000+ | ₹5,295+ | ₹999 flat |
| Renewal predictability | Aftermarket driven | Registry can raise | Flat at launch & renewal |
| Says what the business is | Only if crammed in | Yes | Yes |
| Keeps brand distinct | Diluted | Yes | Yes |
| Public Suffix List boundary | Yes | Yes | Yes |
| Own SSL, isolated cookies | Yes | Yes | Yes |
| Bought at your usual registrar | Yes | Yes | Yes |
A .com name is one long run of letters. Change a single letter in the middle and most people never notice — which is how small shops get impersonated by fake ordering pages and fake payment links. Very few MSMEs hold a trademark, so there is rarely anything to fight back with.
// the one-letter swap
annapurnasweets.com
annapurnasweetz.com
One long word hides the change. In a three-part address the reader is checking three short, meaningful words instead — annapurna · sweets · shop — and a wrong one stands out because it stops making sense.
// the invisible-letter trick (IDN)
The more sophisticated version uses letters from other alphabets that look identical on screen. These pairs are genuinely different websites, even though your eye reads them as the same — that is the whole trick:
Nothing above is a link, on purpose. Copy either spelling into your own browser bar if you want to see for yourself that they are two different addresses — and always be careful with a name that arrives in a message.
// what we do about it
Search a namespace, message us on WhatsApp, register at your usual registrar on launch day.