// we aren't new
Look at our frontrunners
Selling names under a domain is not an experiment. Registries have done it since the 1990s, India's own registry does it nationally, and every website builder and SaaS platform on earth hands its customers a namespace address before it ever mentions a domain. Below is the roll-call.
And this is only a sample. There are hundreds more operators running the same model — every POS, ordering, ERP, booking, download and publishing platform you can name. We list a handful as examples; the pattern is everywhere once you start looking.
// the emerging brand strategy
Start on a namespace, move up later
More and more brands now do this on purpose: hand every customer, franchise or project a name under one domain first, build the habit of reading it, and only later apply for the matching top-level string. The Web3 naming projects above are the clearest example — .eth, .sol and .tez names live on eth.link, sol.site and tez.page today, and if any of them secures the same word as a TLD in a coming ICANN round, the names simply move up with the audience already trained. Nothing about the address has to be re-taught.
// where we differ
Same proven model, better reading
The builders and SaaS operators above give a business an address that advertises their software — yourshop.someplatform.com. The registries sell geography — yourbrand.in.net. We do the same engineering, but the middle word is what the business actually does: sangeetha.veg.restaurant, kendriya.vidyalaya.school. The name markets the business instead of the platform, and it is yours on a registry-grade record.