// market opportunity
Sector by sector
One question per sector: how many businesses already have that word painted on their board? Those are the ones a namespace fits. If such a business goes for the matching keyword extension instead — a .school at ₹5,295, .clinic at ₹9,540 or .restaurant at ₹9,540 a year — it pays that bill every year. The same readable address with us is ₹999. The difference stays in their till.
// everything added up
The whole picture in five numbers
Across all 34 namespaces, this is how many businesses already carry one of our keywords in their name, and what one name each would come to at our flat ₹999 a year.
businesses our names fit
~6.3 million
63,10,700 businesses worldwide with the keyword already in their name.
registrations at 100% take-up
~6.3 million
One name per business — the ceiling, not a forecast.
revenue at 100% take-up
₹630.4 crore/yr
Total addressable market: every one of them paying ₹999 a year.
same set on keyword extensions
₹5216.6 crore/yr
Average ₹8,266 per name at checked retail prices.
money saved by these sectors
₹4586.2 crore/yr
The gap between the two bills — every year, not once.
if only a slice takes it up
- 1%~63k names · ₹6.3 crore/yr
- 5%~316k names · ₹31.5 crore/yr
- 10%~631k names · ₹63 crore/yr
how to read every card below
- 1 — How many shops? Businesses that already have this word on their board — every board that says “Veg Restaurant”, for example.
- 2 — What they'd pay elsewhere. If each of them bought the matching keyword extension (a .restaurant or .clinic address), that is the yearly bill for the whole sector.
- 3 — What they'd pay us. The same names at our flat ₹999. The gap between the two bills is money saved by the sector — every year, not once.
Across all 34 namespaces that is roughly 6.3 million businesses and about ₹4586.2 crore a year that would otherwise leave these sectors as domain fees.
Education
12 names · one marketAll 12 education namespaces added together — every spelling and wording counted once, as one pool of businesses.
Businesses with one of these words in their name
~10,05,700
If they all used .school / .academy at retail
₹418.8 crore/yr
If they used us at ₹999 each
₹100.5 crore/yr
Money saved by the sector
₹318.3 crore/yr
tap a name for its own numbers
Food & Hospitality
11 names · one marketAll 11 food & hospitality namespaces added together — every spelling and wording counted once, as one pool of businesses.
Businesses with one of these words in their name
~37,85,000
If they all used .restaurant at retail
₹3610.9 crore/yr
If they used us at ₹999 each
₹378.1 crore/yr
Money saved by the sector
₹3232.8 crore/yr
tap a name for its own numbers
Healthcare
9 names · one marketAll 9 healthcare namespaces added together — every spelling and wording counted once, as one pool of businesses.
Businesses with one of these words in their name
~6,50,000
If they all used .clinic / .hospital at retail
₹611.2 crore/yr
If they used us at ₹999 each
₹64.9 crore/yr
Money saved by the sector
₹546.2 crore/yr
tap a name for its own numbers
Lifestyle
2 names · one marketAll 2 lifestyle namespaces added together — every spelling and wording counted once, as one pool of businesses.
Businesses with one of these words in their name
~8,70,000
If they all used .salon / .fitness at retail
₹575.8 crore/yr
If they used us at ₹999 each
₹86.9 crore/yr
Money saved by the sector
₹488.9 crore/yr
tap a name for its own numbers
Every figure below is a global count, and counts only businesses that already use the keyword in their own identity — signboard, registered name, or Google Business Profile title. A vegetarian restaurant that calls itself "Sangeetha Veg Restaurant" counts under veg.restaurant; one that merely serves vegetarian food does not. That is why these numbers are a fraction of sector totals: they describe businesses whose name already fits the namespace, not the whole category. Some keywords are India-rooted in origin, but they are counted worldwide — the same signboard words travel with the diaspora. And the base keeps growing: every business, and increasingly every individual, ends up needing a name and a website, so the addressable set expands year on year rather than shrinking.
// sources
Honest estimates — every figure traces back to one of these.
Name-mention estimates built by combining sector registers — UDISE+ and CISCE school data, NRAI India Food Services Report and Euromonitor global food-service counts, WHO traditional-medicine and Ministry of AYUSH registers, and global salon-sector studies — with observed naming frequency in business listings across markets. Figures are directional global estimates, not registry projections. Extension prices are taken from a single checked retail price sheet in rupees per year, not from list prices quoted by individual registrars.